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Facebook Ads vs. Google Ads: Which Should You Be Using?

Until recently, many advertisers viewedGoogle AdsandFacebook Adsin an adversarial way. The two companies’ long-standing rivalry, often dramatized by technology media outlets, was taken as irrefutable evidence that the two platforms were in direct competition with one another, and that it was necessary for businesses...

JPG vs PNG: Which to Choose & When

When choosing photos for your site, it is not only what is in the photos that matters. In fact, choosing the right image format can be equally as important.So let’s talk about JPG vs PNG, which to choose, and why. If you go for...

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